Rewritable characters
Penguin
(Campaign created as M.AD School student in 2020)
In the midst of a technological generation where young people want to feel represented in all media, Penguin creates an alternative to allow readers to physically customize the protagonists of their stories. All with a clear objective, to get young people more interested in reading.
Copywriter - Belen Contreras
Art Director - Danton del Aguila
Art Director - John Lincoln
Art Director - Anderson Queiroz