LEGO Ashton Cofer
LEGO
M.AD School SP - Top Dog Award 2020
(Campaign created as M.AD student in 2020)
LEGO wants to inspire from an early age those who will build a new future with careers increasingly based on creative skills, but in a present where there is less time to play and parents no longer consider it a priority.
To do that, we rallied the help of a young inventor who grew up playing with Lego, to inspire children and demonstrate the benefits to the imagination and creativity one gets from play with LEGO.
Art Director - Carolina Vasconcelos
Copywriter - Belen Contreras